Happy Friday Reader!
If you have a lead magnet, please don't overlook the hidden value of the "Thank You" page. And I am not talking about sales!
For clarity, the "Thank You Page" is the page that loads after someone registers for your lead magnet.
I often see two main problems with the lead magnet thank you page:
- zero customization and leaving it to a generic system-generated message like: "thanks! you've submitted the form".
- adding in upsells and one time offers that repel your audience.
Here's what you can do instead -
Amplify Your Credibility (Without the Upsell)
While many funnel strategies lean heavily on upsells or one-time offers after registration for the lead magnet, I actually advocate for a different approach, especially since -
People are taking a much longer time to buy. They see a sales page too quickly and head in the opposite direction, maybe even unsubscribing within minutes!
Instead of risking pushing people away by moving too quickly into a sale -
Focus on building your audience and nurturing those relationships first.
Take this as an opportunity to SURPRISE & DELIGHT your new audience member.
Here’s how you can use your "Thank You" page to do just that:
- Offer Complementary Training: Feature a free surprise training session that enhances your lead magnet.
- Invite to Exclusive Communities: Use this space to extend an invitation to your Facebook group, LinkedIn community, or any platform where your audience can engage deeper with you & your content.
- Highlight Your Podcast or Blog: If you run a podcast or maintain a blog, this is the perfect moment to guide your new leads to these resources. Consider highlighting specific posts or episodes related to the lead magnet topic.
- Invite to an upcoming event: If you have a free launch event, use your thank you page to feature your upcoming event and encourage sign-ups!
- Invite them to engage with you personally: Whether it is popping into your DMs, sending a connection request, recording a video response to you, or having a Voxer conversation.
- Set Clear Expectations: Clearly communicate what they can expect next – be it a series of emails, immediate access to their lead magnet, or something else.
Why This Approach?
Opting out of a sales-heavy "Thank You" page allows for a shorter, high-value lead funnel that respects your audience’s journey and emphasizes quality engagement over quick sales.
It’s a strategy that may not require a hefty ad budget or a large flow of leads.
This method aligns with a philosophy of relationship building.
It’s about preparing your audience for more significant, launch-focused events where the real magic happens.
By then, they’re not just leads; they’re fans who trust and value your insight.
Remember, every touchpoint with your audience - including the "Thank You" page - is a chance to reinforce your brand’s value and nurture a lasting relationship. Let’s make it count!
P.S. I’m curious – how do you currently leverage your "Thank You" pages? Hit reply and let me know. I’m always looking for innovative ways to enhance audience engagement!
P.P.S. My Simplified Launch Funnel Masterclass is right around the corner. Register Here.